Friday, 8 November 2013

Institutional Research

For the distribution of my final horror film, I will research three different distributors and institutions that would all be good candidates for distributing my final media product.

Dreamworks
Dreamworks is one of the world's largest film institutions. They are a household name, mainly for their long line of animated films such as Shrek, Chicken Run, How to Train Your Dragon, etc. All of these films are aimed at a younger/family demographic than the target audience of my horror film. Despite this, the studio has been known to produce horror films in the past, with horror film ssuch as What Lies Beneath and even more specifically a psychological horror film The Ring both being produced by the studio. Since my film follows the theme of a psychological horror film, it is clear to see that the studio would have past experience with such projects, making them a possible candidate for the distributor/institution that I would use to help distribute my film.

Lionsgate
Lionsgate has also produced many popular films, specifically ones in the horror genre. For example, they are the company behind the Saw franchise, arguably one of the biggest horror movie franchises in the industry. Its first major box office success was the film American Psycho, which was, specifically, a psychological horror film, matching the genre that my film will fall into. Having such a wide knowledge of distributing horror films, it seems that Lionsgate would be an optimal choice for the distributor of my final film, having already shown experience in distributing films of a similar nature several times in the past, and very successfully too.

Dark Castle
Finally, like Lionsgate, Dark Castle Entertainment has had a lot of experience with horror films, having produced horror films such as House of Wax and Orphan. Much like the previous two, Dark Castle also has genre-specific experience relating to the psychological horror genre, as Orphan fell into this category. Unlike the other two, however, Dark Castle is not a particularly household name, and perhaps distributing my product with them would not be the optimal solution if I am wishing to reach as wide an audience as possible.

Because of the several factors mentioned above, I have decided to choose Lionsgate as the distributor for my horror film. Dreamworks, arguably the biggest name of the three, focuses primarily on animated films aimed at a very different demographic than my film, and perhaps distributing my film with them could give the wrong impression about both the company itself and my own film. I want to make it abundantly clear to the audience what type of film this will be. Dark Castle, while focusing mainly on the horror genre, is not as large a name as Lionsgate or Dreamworks, and distributing my product with them may mean a lack of views for my film, which is why I have decided to choose Lionsgate, as they are a large company that also specialise in the horror genre, having produced many examples of horror films (and, more specifically, psychological horror films) in the past.

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