Font Choices

In an attempt to identify some possible font choice candidates for the film title on the poster (arguably the most important feature on the poster, especially in a minimal poster such as a horror one) and trailer to cement branding across the two texts. I will test writing the film's logo out using various typefaces and analysing each one, determining what I both like and dislike about the specific fonts and whether or not I would consider it for use in the final version of my film poster.

Freehand575 BT

This font initially comes across as a stereotypically 'scary' font based on it's variation in height as well as the slender and 'joined' typeface. Despite this, however, it is quite simplistic, bit still manages to provoke this sense of fear and uncertainty. Despite this, however, I believe this font is far too narrow and would not work well on a movie poster/within a film trailer.

Clarendon BT
This font adopts a far more simplistic style than the first, as this font is not joined. Unlike the first font, it is far wider and spacious, allowing all of the letters to appear bigger than is perhaps intended. Even if the font size were to be reduced, I do not believe that the simplistic nature of this font would work in either text's favour. In future fonts, I should look carefully for a font which is both simplistic and provokes a sense of fear.

ConcursoItalian BTN Wide

In my opinion, this font does not work for the desired effect. While I do believe that the font could provoke an uncertain atmosphere, as well as being simplistic enough for the subtle 'psychological' theme of the trailer and film as a whole, the fact that the entire font is capitalised detracts from the effectiveness of it. Having a font that is entirely in lower case would help add to the inferiority theme that is present within the film and is being experienced by the main character.

Bradley Hand ITC

This font is far more suited to the style of font that I was aiming for, with a simplistic font, yet appearing very slender in appearance, giving this sense of inferiority. Even though that the font does appear very 'scary' as well as being rather simplistic, I don't think it will stand out within either a trailer or a poster advertising the film. Because of this, I will continue experimenting with different fonts to see if there are any fonts that conform to a simplistic, scary and effective theme.

Arial

In this experiment, I used the font 'Arial', a font well known for its simplicity. This font is quite bold, contrasting heavily with the previous font I experimented with, and while this would naturally look better within a film trailer or in a film poster, it does not have an uneasy vibe to it, and does not appear to fit in with fonts traditionally found in such products.

Times New Roman

Continuing with the theme of well-known, simplistic fonts, I decided to choose the font Times New Roman. This font is my favourite so far, the serifs giving the font a slightly uncertain/creepy tone, the boldness of the font making it stand out on the page, and the adequate letter spacing and consistent height of all of the letters making the font very simplistic. One thing I do not like about the font, however, is the fact that the serifs are quite sharp, perhaps indicating a far more 'sudden' threat rather than the theme of the film, which focuses primarily on building suspense and taking the narrative slowly.

New Baskerville

Rectifying the above problem, I found the font New Baskerville (while applying a semi-bold and italic style) fixes the major issue that I had with the previous font, and this font appears to be suited far better to the texts I am planning to implement it in. It still holds the factors of Times New Roman that I thought made the font great, but also makes the font appear smoother, less intimidating and therefore more subdued, much like the main theme of the texts it will be incorporated within.