Thursday, 3 October 2013

Deconstruction of Film Posters

This is a film poster which I have found in an existing film magazine, and have scanned and placed onto my blog to deconstruct it. The film it is advertising is in the horror genre, making it a perfect example to deconstruct, as I can identify the features I do and do not like, and then identify features I could possibly use within my own poster. The first thing that strikes me about this poster is the extreme-close-up shot of the subject within the poster. The single view of the subject's eyes create a personal relationship between the viewer of the poster and the subject, allowing the reader to create an assumption of the subject, letting them know the subject is deep in thought and/or in danger. Either way, it is apparent that, despite the use of emotion, the character is not in a happy mood. This lets me know that the entire face is not required to portray the dark theme that is being conveyed by the poster. The colour of the poster adopts a particularly blue hue, with the colour blue being synonymous with sadness and depression. Half of the poster adopts a dark, almost 'hidden' half, whereas the other adopts a brighter, more 'visible' half. This is reminiscent of one of the magazine covers which I looked at within my project pitch. Much like the posters I looked at, there is one central subject of the poster, with perhaps minor, smaller elements around it, but the subject being the focus within the poster. One thing I also picked up on about the poster was the use of the rain effect within the poster. It is helped of course by the blue hue effect on the poster, creating the illusion that perhaps the subject is looking out of a window, reflecting on something. All of these elements combine to create a dark, depressing and slightly creepy horror movie poster.
This was another movie poster which I also scanned in and placed onto my blog to deconstruct. This poster in particular is one which stood out to me. It features a high angle shot onto the scene, showing characters walking towards a chasm. Presumably, the characters cannot see the large metal object within the chasm. This creates a sense of dramatic irony within the scene - the audience of the poster know about the imminent danger that the characters are about to encounter, however the characters themselves do not. As well as this, the shot is a high angle shot, further emphasising the characters' lack of power within the scene. This makes the audience want to find out what happens next to the characters, thus making them more inclined to go and actually view the film upon its release. Again, the colour scheme of this poster is very simplistic, with only two prominent colours, both contrasting, black and white. The darkness is where 'The Thing' is presumably located, and this contrasts against the bright white surroundings where the characters are located, indicating they are being led into the darkness.
This was yet another movie poster which I scanned and placed onto my blog. This poster features two subjects, both being shown via a mid shot. Their facial expressions indicate they have seen something shocking or worrying, however it is not clear from the poster exactly what it is. The subjects are positioned on the right hand side of the page, with the information surround it, such as the short description, title, as well as the actors within the movie. This ensures that the expressions of the actors are the main focus, much like the first poster I analysed, are the key focus of the poster, and is not overshadowed by the numerous different other elements such as the cast, reviews etc. The subjects are also the only elements within the image that have a light source upon them, which further helps them to stand out within the image. This can also be seen in the previous poster, with the contrast of colour helping to separate the good from the evil within the poster, and allow the audience to quickly gauge a perspective of who is in trouble and where the trouble lies within the poster.

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