For my film trailer, I have identified the target audience that I will be aiming my trailer towards, going into specific detail about their personalities, hobbies etc.
General Features:
- I have deemed that the majority of my target audience will be males. Most of the people who go and view a horror film are either male, or males accompanied by a female (as a couple more often than not).
- The age of my target audience will be mainly young adults/adults, based on the fact that horror movies would not generally appeal to the younger audience, and is far less likely to appeal to the elderly audience.
In-depth Features:
- My target audience, I imagine, would have a strong, mature personality, having the ability to withstand the more unsettling, shocking parts of the film. This links in with Blumler and Katz's 'Uses and Gratification' theory, identifying that the audience can use their reactions to the shock and terror within the movie to identify and build on their own personal identities.
- Stereotypically, horror movies are not as high-budget and sophisticated as other movies, which may be reflected in the lifestyle of the target audience. In this case, I would not assume that higher-class individuals would be the primary target audience for a horror film, whereas individuals from the lower classes would. This also links to the assumed age of the target audience, young adults who may not yet be financially stable or slightly more stressed than older individuals. Because of these key factors, a horror film would generally then offer some form of diversion, an escape from reality for those individuals.
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