Movie Poster Flat Plan - Rationale

For my movie poster, I decided to include the movie’s title in large, white text at the middle/bottom of the poster. The text will be a fairly slim font, but bolded, to give the impression of slimness (which in itself has negative connotations with ghosts, skeletal figures, emptiness etc.) while still causing the movie title to stand out and grab the reader’s attention. The title will feature the largest text size on the entire poster to ensure that is the first thing the reader is drawn to, allowing it to stay in the reader’s mind for the longest possible time. The background image will also be very simplistic, following the conventions of other similar horror movie posters. Unlike action movies, which feature lots of items on their posters to convey that the movie itself is action-packed and exciting, horror movies tend to go for the more simplistic designs to convey their desired feelings of isolation and loneliness, to further convey this creepy and unsettling emotion through to the reader and, subsequently, the audience of said film. The simplistic image will consist of a singular light source emanating from an otherwise dark location. This will be the only source of light used within the photograph, ensuring that the rest of the poster is as dark as possible to fully create this isolated and spooky atmosphere. All of the text on the page will consequently be in bright colours (more specifically white or red) to both contrast with the existing dark poster, and at the same time create an even further ominous tone. The tag line and film credits will be located at the bottom of the poster, following the conventions of existing movie posters, not just ones focusing on films in the horror genre. There will also be ratings of the film on the left hand side of the movie poster, however they will simply be one word quotes from the reviewer, and in a relatively small text size in comparison to the rest of the text on the poster. Both of these are to ensure that the reviews do not jeopardise the simplicity of the overall film poster, and still allow for the main focus to be placed on both the title and the background image of the poster. There will be approximately three of these reviews – enough to convince readers the movie is of good quality, but not so much as to overload the poster and take away from the simplicity of the overall poster design.