Tuesday, 17 December 2013

Time Management Post - 17th December 2013

At the moment, I am happy with the way that my poster has turned out, and do not believe that I need to modify it any further than it is now. I can now focus all of my attention on my magazine cover which I am also working on.

This is the current progress of my magazine front cover. I am becoming happy with the way it is turning out. Today, I hope to fix the layout issues involving the text on the left hand side of the page, as well as the text in the lower half of the image. I believe that the text and colour scheme could be improved slightly, with some of the slanted text being straighter and some reds being substituted for other colours to reduce the heavily-red appearance of the magazine front cover.

Tuesday, 26 November 2013

Progress Update

Regarding my current auxiliary task (the horror movie poster), I believe that I am almost done with regards to the final poster. I have reorganised the layout and structure to a design that I think is far more simplistic than my previous designs, however is, in my opinion, far more effective.

I have removed the use of reviews and quotes from the poster. While these were effective, I felt that they did not help with the simplistic and refined design I was aiming for. They added too much text to the image for my liking, and created a cluttered and cramped effect on a poster that would benefit from a lack of objects rather than an abundance of objects.

To improve, I think I am happy with the design and layout, however the picture used for the background could be improved in terms of quality and clarity. The facial expression of the subject in the image is not immediately obvious. To rectify this, I will retake the image to a better standard of quality, ensuring to use a bright enough light source to emphasise the expression of the subject.

Thursday, 14 November 2013

Production Company Logo Creation

1. This is my first design idea for my production company logo. I based this idea on a fairly simplistic design concept, focusing mainly on text, with the exception of perhaps changing one or two of the letters, much like the logo for film production company Pixar, featuring the lamp as the letter 'I'. In my opinion, this first logo design may be fairly appealing, but looks too 'childish' or 'kid friendly', which would therefore not fit in with the target audience for my films, which are aimed predominantly at 17-35 year olds.

2. For this design, I drew a regular screw, with the company's name 'Loose Screw' running down the sides of it. I think this logo is fairly simplistic, however quite effective. It emphasises the fact that there is a lone screw, perhaps 'loose' as the name implies. Despite this, however, it is not quite the design I am looking for, as this appears too simplistic.

3. This design utilises the same concept as design number 2, showing a screw somewhere within the logo to coincide with the name. Because of the fact I felt the second design was a bit too simplistic for my liking, I modified the screw to take on a more warped look, further emphasising this 'Loose Screw' idea. Despite this, however, I feel as if the lightning bolt shape does not reflect the full concept of the 'warped' and 'crazy' theme of the company and films it produces, with a lightning bolt perhaps signifying strength/power instead. Despite this flaw, however, I feel that this is quite a strong contender for the final version of my production company logo.

4. For my fourth design, I decided to go back and attempt an even simpler version of design number one, by making the text slimmer and removing the finer details of the eyes such as eyelids and eyelashes. This does reflect the simplistic and slightly 'warped' theme that I am going for with my logo, but I feel that the simple logos simply are not working, and do not appear to stand out compared to the more detailed ones.

5. For my fifth logo design, I decided to utilise the detailed eye image from my first design, and attempt to create a logo using that. The result is a fairly interesting logo, however the logo does not appeal to me. Perhaps the font is too thin, or perhaps the eye seems out of place - either way, this logo does not appeal to me, and therefore I will not be developing it any further.

6. For my sixth logo design, I got the idea of a brain showing a large amount of screws inside of it, with one screw in particular appearing to come out of the brain, emphasising this 'Loose Screw' concept, with the brain helping to emphasise this theme of 'madness' which I plan to channel through the psychological horror movie which I will be creating a trailer for. Despite all of this, however, the logo is far too complicated. In my opinion, developed and sized down, this logo would not look very good on something such as a poster where the production company logo would be quite small and hard to read anyway. I will aim to use one of the more simplistic logos, however, as discussed, not one that would come across as too simplistic.

In the end, I decided to further develop my third logo, as it was fairly simplistic, however also not too simplistic so that it looks child-like or unprofessional. The one main bad point which I picked up on with this was the fact that the lightning bolt design of the original logo did not fit in with the 'madness' theme I was aiming for. To rectify this, I decided to modify the shape into a spiral, trying to create a 3D effect my making the screw bend behind itself. Upon trying this, I realised I could make the spiral/warped point of the screw a letter 'O', and modified the rest of my logo around this concept.

This logo was made using Adobe Flash. I picked out the key points of the first logo by making a letter an object (e.g. the Pixar logo changing the letter 'I' into a lamp) and the third logo by not making it too simple but simple enough to be effective. I used Arial Black text as the font, a thick text, but also a simple, sans-serif text. The only thing I would change about the logo would perhaps be the colour, with the top and middle screw colours being slightly too dark.

In this second version, I have modified the colours slightly to a lighter set of colours for the screw. In my opinion, this looks marginally better than the previous one, giving a more interesting look to the logo. As well as this, these lighter colours would work well against the dark background of the horror poster. This will most likely be the version that I use in my products such as movie trailer, poster and possibly the magazine front cover.

I decided to create a square version of my logo. By creating this square version, I will be able to upload a version of my logo to social media sites that require a perfectly square avatar such as Twitter or YouTube.

Setting up the Social Media Webpages for my Production Company

I have successfully set up a YouTube channel for my production company at: http://www.youtube.com/loosescrewfilm

This will allow me to upload any videos relating to the horror movie (such as trailers, excerpts etc.).



I have also set up a Twitter page for the company, which can be found at: https://twitter.com/loosescrewfilm

This will give me a platform to advertise my film and reach out to many different audiences to allow me to attract as wide an audience to my company and, more specifically, my movie as I can. It allows people to follow the page so they can keep informed about any new developments regarding the film or any exclusive offers or distribution methods regarding the film.

Planning the Photoshoot for the First Print-Task

For the first print-based task, which will be the horror film advertisement poster, the photoshoot has been verbally agreed upon, and the subject has confirmed that they will be able to attend the photoshoot at the given time.

The plan for the photograph to be used on the movie poster is the subject of the image to be sitting almost profile to the camera, pulling a facial expression similar to screaming. The subject will be placed in front of a single light source to cause a silhouette effect on the subject, giving the desired dark/light contrast I have often observed in numerous movie posters in the past. No special equipment or clothing will be required.

Tuesday, 12 November 2013

Time Management - 12th November 2013

Currently, in relation to the first auxiliary task, I have made quite a few improvements, and am now nearing completion. The only few elements I have left to do is to include the production company's logo and include social media elements such as Twitter and Facebook links being placed on the poster itself.

My next stages to move forward in this auxiliary task is to add the links to these social network sites, and perhaps add text to the auxiliary task on the right hand side to give the audience something which they can look at. This wouldn't necessarily be overfilling the poster with lots of information (something which I am taking great care to avoid); conversely, it would merely be ensuring all sections of the poster were eye-catching in some form or another, but not compromise the overall simplicity of the design as a whole.

Friday, 8 November 2013

Institutional Research

For the distribution of my final horror film, I will research three different distributors and institutions that would all be good candidates for distributing my final media product.

Dreamworks
Dreamworks is one of the world's largest film institutions. They are a household name, mainly for their long line of animated films such as Shrek, Chicken Run, How to Train Your Dragon, etc. All of these films are aimed at a younger/family demographic than the target audience of my horror film. Despite this, the studio has been known to produce horror films in the past, with horror film ssuch as What Lies Beneath and even more specifically a psychological horror film The Ring both being produced by the studio. Since my film follows the theme of a psychological horror film, it is clear to see that the studio would have past experience with such projects, making them a possible candidate for the distributor/institution that I would use to help distribute my film.

Lionsgate
Lionsgate has also produced many popular films, specifically ones in the horror genre. For example, they are the company behind the Saw franchise, arguably one of the biggest horror movie franchises in the industry. Its first major box office success was the film American Psycho, which was, specifically, a psychological horror film, matching the genre that my film will fall into. Having such a wide knowledge of distributing horror films, it seems that Lionsgate would be an optimal choice for the distributor of my final film, having already shown experience in distributing films of a similar nature several times in the past, and very successfully too.

Dark Castle
Finally, like Lionsgate, Dark Castle Entertainment has had a lot of experience with horror films, having produced horror films such as House of Wax and Orphan. Much like the previous two, Dark Castle also has genre-specific experience relating to the psychological horror genre, as Orphan fell into this category. Unlike the other two, however, Dark Castle is not a particularly household name, and perhaps distributing my product with them would not be the optimal solution if I am wishing to reach as wide an audience as possible.

Because of the several factors mentioned above, I have decided to choose Lionsgate as the distributor for my horror film. Dreamworks, arguably the biggest name of the three, focuses primarily on animated films aimed at a very different demographic than my film, and perhaps distributing my film with them could give the wrong impression about both the company itself and my own film. I want to make it abundantly clear to the audience what type of film this will be. Dark Castle, while focusing mainly on the horror genre, is not as large a name as Lionsgate or Dreamworks, and distributing my product with them may mean a lack of views for my film, which is why I have decided to choose Lionsgate, as they are a large company that also specialise in the horror genre, having produced many examples of horror films (and, more specifically, psychological horror films) in the past.

Thursday, 7 November 2013

Progress so Far

So far, I have analysed existing print tasks that relate to my two print tasks for the brief, a movie poster and magazine front cover, both advertising a film in the horror genre.

I have also analysed existing horror movie trailers and analysed the key conventions within each, hoping to implement the main conventions into my own film trailer.

I have also created a questionnaire which aims to collect data relating to the two print tasks I will be working on, allowing me to get a better understanding of how I should structure and produce my two print-based tasks.

I am now in the process of creating the draft versions of my first print-based task, the movie poster. I will utilise key conventions from the deconstructions of existing horror film posters, as well as incorporate questionnaire feedback into the first print-based task.

I plan to finish at least the first draft version of my task by next Thursday, 14th November.

Wednesday, 6 November 2013

Script for Main Task

'Voices' Trailer - Script

Because of the fact I will be producing a film trailer, I have only written down the key scenes that will feature within the trailer, and the remainder of the trailer will be composed of either text on screen or short versions of existing shots that do not necessarily require to be fully scripted beforehand. 

FADE IN - TRANSITION

EXT. STREET - EARLY NIGHT/LATE EVENING

DAVE, a 50 something, fairly tough looking man, walks through a garden gate and knocks on the front door of a regular looking house. In one hand, he is seen holding a card, saying 'Congratulations on Moving'. He awaits a response, placing his unoccupied hand in one pocket. After waiting for a few seconds, he knocks again.

DAVE (gesturing to an upstairs window)
Alex?

He knocks again. He tries the handle. To his surprise, it's unlocked. 

DAVE
Oh...

He enters cautiously, closing the door behind him.

INT. HOUSE - LIGHTS ARE OFF

DAVE (now slightly annoyed)
Why are the lights off?

He turns the lights on, steps into the house and looks around.

INT. LIVING ROOM

DAVE
Alex? Where are you, son? You said you were in.

Distant, eerie voices can be heard, which Dave notices.


DAVE
You know if you'd told me you had people over I wouldn't have came, I would have just came back later, it was only to drop off...

As Dave is talking, he walks towards the front door and tries to leave, only to realise the door is now locked. He stops talking once he realises this. He stares at the door handle for a while.

The lights switch off, despite the light switch clearly being in shot with no interaction. Dave stares at the light switch momentarily, confused.

Dave drops the card on the floor.

DAVE (puzzled and slightly worried)
What the...?

Mid-shot of Dave pulling a mobile phone out of his pocket. Extreme-close up of text 'No Service' on mobile phone.

The shot switches to handheld, similar to the found footage style of film. Dave is filming himself.

DAVE
There's someone or something else in this house with me, I know there is, I can hear them

The shot changes to more handheld footage while Dave is talking.

DAVE
I don't know what on Earth I've got myself into, but whoever you are... you'd better show yourself now.

Dave hears a loud thump from upstairs, pauses for a few seconds, and starts walking upstairs to investigate.

Voices can be heard whispering. Dave freezes as he hears these whispers.


DAVE
Right... I'll give you to the count of three... One... Two... Three...


INT. SHOT OF ROOM

Close up of Dave's face with worried eyes.

DAVE (melanchollically)
I just wanna get out, I just wanna leave, I don't like this anymore

In the background of the shot, a dark, cloaked figure can be seen appearing at the window. They knock on the window. Dave's eyes immediately open wide.

EXT HOUSE. EVENING/NIGHT

ECU of door handle. Zoom out to Wide Shot.

FADE OUT - TRANSITION

Audience Feedback Questionnaire

I have designed a questionnaire to gather feedback relating to people's opinions on posters and magazines advertising horror films, to help me shape my two print-based tasks for my A2 coursework.

The form can be found at this link.

Tuesday, 22 October 2013

Film Shot Types

As a class, we have produced a short film detailing all of the various different shot types that can be used within a movie or short film.
While creating this short film, I picked up on numerous invaluable techniques in terms of camera control, directing and the process that goes into both filming a scene and editing the film.
In terms of directing, there are several steps that must be taken when filming a scene. The first is from the person operating the camera. When shooting a scene, the cameraperson first says 'rolling' to indicate to the actors and director that the camera is filming. Then, the director, after waiting for a short period of time, says 'action'. This lets the actors on-stage know that the action within the scene can commence. Once the action ends, the director must wait one or two seconds before saying 'cut'. The cameraperson can end filming on the camera. These commands can then be indicative to the editor of which content needs to be kept, cut out, replaced etc. This is why these commands mustn't be too early. The editor can always cut away any extra footage created from saying 'cut' too late, however if said too early, they cannot create footage that they do not have.

I also learned about the importance of shooting multiple takes. Even if more than one of the takes work, this enables the editor/director to then choose the ones which they prefer the most, even if the differences between the takes are minimal or not noticeable at all.

Movie Poster Flat Plan - Rationale

For my movie poster, I decided to include the movie’s title in large, white text at the middle/bottom of the poster. The text will be a fairly slim font, but bolded, to give the impression of slimness (which in itself has negative connotations with ghosts, skeletal figures, emptiness etc.) while still causing the movie title to stand out and grab the reader’s attention. The title will feature the largest text size on the entire poster to ensure that is the first thing the reader is drawn to, allowing it to stay in the reader’s mind for the longest possible time. The background image will also be very simplistic, following the conventions of other similar horror movie posters. Unlike action movies, which feature lots of items on their posters to convey that the movie itself is action-packed and exciting, horror movies tend to go for the more simplistic designs to convey their desired feelings of isolation and loneliness, to further convey this creepy and unsettling emotion through to the reader and, subsequently, the audience of said film. The simplistic image will consist of a singular light source emanating from an otherwise dark location. This will be the only source of light used within the photograph, ensuring that the rest of the poster is as dark as possible to fully create this isolated and spooky atmosphere. All of the text on the page will consequently be in bright colours (more specifically white or red) to both contrast with the existing dark poster, and at the same time create an even further ominous tone. The tag line and film credits will be located at the bottom of the poster, following the conventions of existing movie posters, not just ones focusing on films in the horror genre. There will also be ratings of the film on the left hand side of the movie poster, however they will simply be one word quotes from the reviewer, and in a relatively small text size in comparison to the rest of the text on the poster. Both of these are to ensure that the reviews do not jeopardise the simplicity of the overall film poster, and still allow for the main focus to be placed on both the title and the background image of the poster. There will be approximately three of these reviews – enough to convince readers the movie is of good quality, but not so much as to overload the poster and take away from the simplicity of the overall poster design.

Tuesday, 15 October 2013

Horror Poster Reconstruction


Original Poster
My Recreation






















As a task to practice my abilities with Adobe Photoshop, as well as identifying the key features of a horror poster, and practicing my ability to implement these techniques into my own design as best I could, I recreated the poster for 'A Nightmare on Elm Street'. Initially, I aimed to try and recreate the perspective given from the background image, which appears to take place within a corridor. I found a fairly similar image of a corridor, adding an effect to the colour, giving it a distinct red/yellow effect, similar to that of the original. I then added a black border effect to the image, giving a very isolated feel to the central image. The figures were simply ordinary figures of a cowboy and girl sitting, accompanied with a decreased brightness effect. The text was inspired by the same font as the original, and while there is no definitive way to identify the original font, the recreation's font is very similar. The Warner Bros. Logo and New Line Cinema logos were exact copies, scaled down and recoloured accordingly to match the original.

Overall, I am very happy with the way my version turned out compared to the original. There were certain limitations such as the stances of the subjects in the image and certain advanced effects such as the light rays or the slight grainy effect on certain words such as 'STREET', however I think the finished version doesn't differ too greatly from the original.

Filmmaking Techniques - Storyboards

Storyboards must also contain a wide variety of key conventions to ensure they allow for as quick a filming session as possible. This ensures the director knows exactly where the camera needs to be located before filming each scene, the character's movements, props, mis-en-scene etc. While this may take up production time, it ensures for a seamless and easier time when actually filming.

The setting location is a key element to a storyboard. It details where the scene is taking place and at what time of day etc. While this may be included in the script, it is now aided by a visual representation to give even more of a clue as to the intricate details of the set.

The actors needed are also a vital part of the storyboard, with each scene needing to detail how many actors will be present within the scene. This ensures that setting up scenes when filming occurs is as quick and efficient as it can possibly be.

These storyboards must also give a detailed overview as to the important props and vehicles within a scene. These, detailed here, will ensure that the set designers are fully aware of which props need to be ready before the shooting of a scene.

The type of shot must also be detailed here. This planning will let the cameraman know where the camera must be positioned within a scene. For example, this can be a close-up, wide-shot, establishing shot etc. They can be any of the shots listed here (link to shot types)

As well as the type of shot, the shot angle must also be noted. For example, whether the shot will be a high angle or low angle shot. This will assist with the type of shot and pinpoint the exact location and position of the camera when filming.

In the scenes, it also must be noted as to whether or not there will be any movement from either the characters or objects on screen such as vehicles etc. This helps ensure the director and cast are fully aware of the exact movements taking place within a scene.

There may also be camera movement which must also be documented. This is to ensure the cameraperson is fully aware of any movements they must make to ensure the key action within a scene is focused upon during filming, and the movements are planned carefully beforehand to maximise effectiveness of the shot as well as saving time during filming.

Any special lighting must also be taken into consideration when storyboarding, identifying when a scene is likely to need artificial lighting if it appears that it would be too dark otherwise.

Sound effects should also be prominent throughout the storyboards, detailing exactly which sound effects need to be used at specific points within the film. These will mainly be used so the actors can react to sound effects, despite the actual sound effects not becoming present in the film until editing.

The final main feature of storyboards are the audio, detailing any background music which will be used. While these may not be necessary for shooting the film, they are useful for planning purposes and will be vital for editing the film. If the sound is present during the shot, however, such as music playing in a shop or bar etc.

Tuesday, 8 October 2013

Filmmaking Techniques - Scriptwriting

There are numerous different techniques used all to successfully write a script.

It should always start with 'Fade In - Transition', as this introduces the scene via a transition, so that it doesn't appear jarring to the viewer, and they are slowly introduced to the production, rather than simply 'thrown in'.

Scene Headings should be present, a simple, one-line description of the location and time of day that a scene is taking place in. These may also include abbreviations such as EXT. (for exterior) and INT. (for interior).

Narrative Descriptions of the events within a scene are also necessary, detailing briefly what is happening to provide context for the dialogue and actions. This can take place either at the beginning of a scene, between dialogue during a scene, or at the end of a scene.

Transitions should also be clearly labelled within the script - simply 'film editing instructions', they provide the editors with the necessary information to edit the transitions in-between scenes. Verbiage may include:
CUT TO:
DISSOLVE TO:
QUICK CUT:
FADE TO:

A Character's First Appearance should also be clearly detailed. A description of the character with a capitalised name should be present. (e.g.  The door opens and in walks RICHARD, a twenty-something upper-class gentleman with...)

The character's name must always appear capitalised above the dialogue.

The dialogue is the lines of speech for each character. and used any time a character is heard speaking, even if said character is not on-screen at that time. They are also used for voiceovers, but in these instances, the dialogue is in brackets.

Saturday, 5 October 2013

Desconstruction of Magazine Front Covers


To get a better understanding of how to structure my own magazine front cover for my horror film, I will be taking a look at existing magazine front covers. In the one above, the magazine features what appears to be the antagonist of the horror film advertised. Interestingly, only half of the subject's face is visible. This instantly gives the impression of mystery and uncertainty towards both the character and the film.

As well as this, a key convention of listing other films included within the magazine is present. This will obviously be a key convention that I will carry out in my own magazine front cover.

One of the major things which I have picked up on from this cover is the way in which it contrasts the coverage between the main film (the one pictured) and other minor ones within the magazine. This is done by providing information about the film in the form of either a very short synopsis or a quote etc. as well as items such as "Catering for cannibals" and even behind the scenes information. The other films inside the magazine are present, but in a far more minor and less protruding location/size in the bottom-right hand corner of the magazine cover. 


In this example, the same concepts can be taken from above and applied here, with one film being predominantly the focus of the cover. In this example, however, it is obvious what the film's name is, advertising it as 'Hellboy 2' very clearly underneath the image. This is a convention that I would like to carry forward to my magazine front cover.

On a minor aesthetic note, I like how the position of the barcode has been switched from a traditional horizontal layout to a vertical one up the side of the page. This obviously allows for the text at the bottom of the cover to become more centred and not be restrained by the positioning of the barcode. If ever in the development of my magazine front cover I decide that I would like more space near the bottom of my poster, I will attempt to move the barcode into a position similar to this one to make more room, or perhaps purely for aesthetic reasons rather than purely practical reasons.


Finally, this cover also conveys the subject of the horror film in the exact same way the above one did, facing the camera. While the first differed slightly by having the subject face away from the camera, as well as only showing half of the subject's face, all three have the common similarity of actually showing the subject in a very prominent manner, making them the focus of the cover. This cover, however, appears to be more of a physical horror rather than a psychological horror, hence the reason lighting doesn't appear to be as big of a factor in this cover. Despite this however, the cover is generally dark and therefore still conforms to the convention of a horror film poster.

Thursday, 3 October 2013

Deconstruction of Film Posters

This is a film poster which I have found in an existing film magazine, and have scanned and placed onto my blog to deconstruct it. The film it is advertising is in the horror genre, making it a perfect example to deconstruct, as I can identify the features I do and do not like, and then identify features I could possibly use within my own poster. The first thing that strikes me about this poster is the extreme-close-up shot of the subject within the poster. The single view of the subject's eyes create a personal relationship between the viewer of the poster and the subject, allowing the reader to create an assumption of the subject, letting them know the subject is deep in thought and/or in danger. Either way, it is apparent that, despite the use of emotion, the character is not in a happy mood. This lets me know that the entire face is not required to portray the dark theme that is being conveyed by the poster. The colour of the poster adopts a particularly blue hue, with the colour blue being synonymous with sadness and depression. Half of the poster adopts a dark, almost 'hidden' half, whereas the other adopts a brighter, more 'visible' half. This is reminiscent of one of the magazine covers which I looked at within my project pitch. Much like the posters I looked at, there is one central subject of the poster, with perhaps minor, smaller elements around it, but the subject being the focus within the poster. One thing I also picked up on about the poster was the use of the rain effect within the poster. It is helped of course by the blue hue effect on the poster, creating the illusion that perhaps the subject is looking out of a window, reflecting on something. All of these elements combine to create a dark, depressing and slightly creepy horror movie poster.
This was another movie poster which I also scanned in and placed onto my blog to deconstruct. This poster in particular is one which stood out to me. It features a high angle shot onto the scene, showing characters walking towards a chasm. Presumably, the characters cannot see the large metal object within the chasm. This creates a sense of dramatic irony within the scene - the audience of the poster know about the imminent danger that the characters are about to encounter, however the characters themselves do not. As well as this, the shot is a high angle shot, further emphasising the characters' lack of power within the scene. This makes the audience want to find out what happens next to the characters, thus making them more inclined to go and actually view the film upon its release. Again, the colour scheme of this poster is very simplistic, with only two prominent colours, both contrasting, black and white. The darkness is where 'The Thing' is presumably located, and this contrasts against the bright white surroundings where the characters are located, indicating they are being led into the darkness.
This was yet another movie poster which I scanned and placed onto my blog. This poster features two subjects, both being shown via a mid shot. Their facial expressions indicate they have seen something shocking or worrying, however it is not clear from the poster exactly what it is. The subjects are positioned on the right hand side of the page, with the information surround it, such as the short description, title, as well as the actors within the movie. This ensures that the expressions of the actors are the main focus, much like the first poster I analysed, are the key focus of the poster, and is not overshadowed by the numerous different other elements such as the cast, reviews etc. The subjects are also the only elements within the image that have a light source upon them, which further helps them to stand out within the image. This can also be seen in the previous poster, with the contrast of colour helping to separate the good from the evil within the poster, and allow the audience to quickly gauge a perspective of who is in trouble and where the trouble lies within the poster.

Filmmaking Techniques - Shot Types

Extreme Close Up
An Extreme Close Up (an ECU) generally focuses on one specific area for emphasis. This may not refer to a person, but may refer to a computer monitor reading, an object, a piece of writing etc. It is most known for being used to emphasise emotion or specific details, especially in human faces, used on the mouth, eyes etc.

Close Up
A Close Up is a shot of a person from above the shoulders, or perhaps a shot that is not as close up as an Extreme Close Up, not necessarily of a person, but perhaps an object. This is mainly used to emphasise a person's facial expression, but not emphasising a particular area of the person's face like an ECU would. This shot would typically be used for emphasising general facial expressions as a whole, rather than pinpointing a particular area of the face such as the eyes or mouth.

Medium Close Up
A medium close up would typically be used to emphasise both a facial expression and perhaps give a particular impression of the body stance and body language. It would also provide information in relation to the direction a person's body is facing compared to the way a person's head is facing, showing whether or not they are turning their head to look at something, or looking at something directly, a piece of information which may not be immediately obvious via a close up.


Medium Shot
A medium shot is a shot where the majoriy of a person or object is in the shot. In terms of a person, it is best described as a shot which shows the person from the waist up. With shots like this, the viewer would get a reasonably clear impression as to how the subject is standing, as well as their facial expression and the environment they are located. These shots are useful for delivering lots of information to the user at once, however would not be ideal for emphasis on specific factors of a shot such as facial expressions.


Wide Shot
Wide shots are particularly beneficial as they can emphasise the sheer amount of people or objects within a scene, or perhaps highlight the scale of the events happening. They are different to Establishing Shots as they do not 'set the scene', but merely highlight objects or events within a scene. For example, a wide shot could be used to emphasise the amount of people within a crowd, whereas an Establishing Shot could be used beforehand to show the exterior of the building to detail where the scene was taking place.


Extreme Wide Shot / Establishing Shot
An extreme wide shot (also known as an establishing shot) is a shot that is traditionally used at the start of a scene. It tells the viewer where the following scene will be taking place, often showing no clear visuals of individuals, objects etc. within a scene, unless the establishing shot requires it (such as cars on a road if the scene is about to take place in a car), and focuses mainly on the buildings/props etc. to set a scene.


Two Shot
A two shot is a shot which contains two people within the shot, usually having a conversation. Despite a conversation usually being the context in which a two shot is used, the shot can also be applied to demonstrate one character in the foreground and one character in the background. Typically, these shots are to show the characters' emotions/reactions to dialogue from the other character. This type of shot would most likely be favoured over multiple over-the-shoulder shots or reverse shots in scenes where the dialogue switches back and forth regularly as this could become quite overwhelming for the audience if the shot kept changing sporadically.

Dutch Angle/Canted Angle
A canted angle is a shot used in films that allow the action to be viewed from an angle. Usually not tilted too much as to make it hard for the viewer to follow, the camera is tilted slightly to give the illusion that the scene is not level. It may also be used to portray psychological uncertainty relating to the character. They are typically static shots, but may also incorporate camera movement along with the camera angle.

Over the Shoulder Shot
Over the shoulder shots refer to shots that typically show a face-to-face dialogue between two characters, but may not necessarily involve this concept. The shot can simply take place as an over the shoulder shot without dialogue or interaction present between two separate characters, and can simply be the character looking at an object, area or scene, similar to that of a Point-of-View Shot. 

Handheld Camera/Shaky Shot/Free Camera
A shaky shot is a type of camera movement which gives the effect of the camera being held by a person. It does not benefit from the use of a steadicam and, instead, uses the shaking generated by the lack of one as a cinematic technique. The camera is either held in the hand(s) or given the appearance of being handheld. This technique is often employed to give a particular scene an effect similar to that of a documentary or 'found-footage' type film. It produces a sense of instability, nervousness or immersion into a scene.


Tracking Shot
Tracking shots are shots which follow a character or group of characters' movements. This can include from left to right across a scene or moving towards the camera, with the camera moving away at the same speed. This shot is particularly useful when following a character or two characters having a discussion while simultaneously travelling to a new location. If used in a scene with more than one person, it is often linked to the storytelling-technique "walk and talk", where it suggests that characters are far too busy to simply 'stop and talk' and therefore must multitask by continuing to walk while having their conversation.

180° Rule
The 180° rule is a technique which relates to the way in which shots, typically between two people, are composed. To achieve this rule, an imaginary line must first be created, typically down the centre of the characters in the shot. All shots within that scene which contains these characters should be filmed on one side of this imaginary line. This stops the audience from feeling disoriented whenever their perception of the characters suddenly changes. Crossing this imaginary line is known as 'jumping the line' or 'crossing the line', and is occasionally done purposely to produce this sense of disorientation, but is usually avoided.


Pan
A pan is a type of camera movement where the camera changes the view from one object, person, event etc. to another one. It can usually pan from an object or person which may not be considered too important to an object or person which is important to the scene. This is a very common technique, and very useful to demonstrate a contrast between two things or to pan from an establishing shot of a building exterior to a character, event or object etc. Panning is similar to tilting, but tilting takes place on the vertical plane whereas panning takes place on the horizontal.


Tilt
A tilt is a type of camera movement which literally 'tilts' the camera up or down. Occasionally, this changes a shot that once was a high shot into a low shot, and vice versa. This is done, usually, to portray an object falling from a high point to a low point, especially in action sequences. This can also be used, however, as a pan, tilting from one object, event etc. to another. Tilting is similar to panning, but panning takes place on the horizontal plane whereas tilting takes place on the vertical plane.

Foreground and Background
Foreground
The foreground refers to the objects within a scene located closest to the camera/lens. It is usually shown via a focused lens upon the foreground and usually includes a less-focus background further away from the lens. Objects in the foreground are usually important and are located in the foreground so that they catch the audience's attention immediately and they are the audience's primary focus. Shots focused on the foreground can usually shift focus so that the background shots are now the ones in clear focus and catching the audience's attention.
Background
The background refers to anything happening in the frame that is not in the foreground, i.e. objects or characters located farther away from the camera or lens than the characters in the foreground. The image above shows the difference between a foreground and a background. The image on the left shows a radio in the foreground while the out-of-focus background contains unknown characters moving around. Shifting the focus from the foreground to the background (as well as incorporating a tilt and a pan), it can be seen that two adults and a young chil were running around in the background, now in focus.

Framing
The framing of shots refers to the way in which the camera is positioned. There is a certain framing technique called the Rule of Thirds that is often used within film production. Rule of Thirds refers to the grid above, and the positioning of the action within the shot in relation to this grid. It is often considered that at the four points circled on the picture above, the audience's eyes are drawn automatically to these four areas of the frame more than any other area within a frame. This is why, in many shots, the action is never centralised. The only examples where the action may be centralised would be in instances such as horror films, where the action would be the focus point anyway due to other conventional factors of the genre such as low light levels of areas other than the actors etc. Other than a select few instances such as this, however, the Rule of Thirds technique is often applied.

Tuesday, 1 October 2013

Target Audience of Film Trailer

For my film trailer, I have identified the target audience that I will be aiming my trailer towards, going into specific detail about their personalities, hobbies etc.

General Features:
- I have deemed that the majority of my target audience will be males. Most of the people who go and view a horror film are either male, or males accompanied by a female (as a couple more often than not).
- The age of my target audience will be mainly young adults/adults, based on the fact that horror movies would not generally appeal to the younger audience, and is far less likely to appeal to the elderly audience.

In-depth Features:
- My target audience, I imagine, would have a strong, mature personality, having the ability to withstand the more unsettling, shocking parts of the film. This links in with Blumler and Katz's 'Uses and Gratification' theory, identifying that the audience can use their reactions to the shock and terror within the movie to identify and build on their own personal identities.
- Stereotypically, horror movies are not as high-budget and sophisticated as other movies, which may be reflected in the lifestyle of the target audience. In this case, I would not assume that higher-class individuals would be the primary target audience for a horror film, whereas individuals from the lower classes would. This also links to the assumed age of the target audience, young adults who may not yet be financially stable or slightly more stressed than older individuals. Because of these key factors, a horror film would generally then offer some form of diversion, an escape from reality for those individuals.

Thursday, 26 September 2013

Pitch Feedback

After giving my pitch about my proposed product, I received numerous amounts of feedback from peers and my lecturer.
One of the main things that they picked up on was my lack of research/inspiration for the two smaller tasks which accompanied my larger one. To solve this, I will conduct more research into movie posters for horror films, as well as movie magazines in which the front cover features a horror movie. This will allow me to get a better understanding of how to create products of that nature.
Another point of feedback I received was that I need to elaborate on my plot, storyline and predicted cast of my movie/trailer. While a generic horror film, sticking to the conventions, may be considered simple to plan, that does not excuse the fact that even the most basically storylined horror films have a plot which must first be detailed and outlined with an accompanying storyboard.
A final bit of feedback that I received was to take a closer look at British film trailers for horror movies, as (unlike American ones) these are stereotypically filmed with a smaller budget (a factor which I will be mirroring). This will help me get a better understanding of how I can use my lack of a budget to my advantage, and still make the film trailer look as effective as ever.

Tuesday, 24 September 2013

A2 Project Pitch

I delivered my original concept for my ideas and inspirations in the form of a PowerPoint presentation.

 

Sunday, 22 September 2013

Initial Flatplans

Here are the flatplans that I will feature within my pitch regarding my products.
This first flatplan, which relates to the magazine front cover. I have obviously included elements which are found within many magazines, such as a masthead, main sell line, minor sell lines, necessary information etc. I have left a large space for the main subject of the final product to be located. This way, they are the first thing that the audience sees upon seeing the magazine cover for the first time, and they are far more likely to retain interest if the subject used is a famous actor, hence why they should be the main focus. I have added minor sell lines around the page, which will feature additional films that will be present within the magazine. By adding as many film names to the magazine cover as possible, the audience is far more likely to consider buying the magazine if they see the name of an actor, article or film they are interested by, which is why it is important to include as many different names of films or actors as possible, which I have planned to do as shown via the flatplan.

Regarding the poster flatplan, I have decided to adopt a very simplistic design, featuring a dark background with very few details and have the main subject of the poster centralised on top of the dark background. I have also stated that I will try and utilise different lighting effects to make the subject stand out amongst the dark background. I have also decided to include the title of the movie below this main image, as I believe this will be a beneficial location for the title, leaving the upper part of the poster free for the main image. I have also added credits to the very bottom of the page, noting how they should be of a bright colour and small, narrow text.

Despite both of these flatplans being very basic, I hope that I will be able to further my understanding of key conventions within horror movie magazines and posters and can adjust these designs accordingly, creating an overall effective series of final products.

Thursday, 19 September 2013

A2 Brief Introduction

Looking back on last year's final products and product development, I am confident that this year I will be able to produce far more professional-looking products both in terms of practical tasks, as well as planning and production tasks.
For my A2 media task this year, I decided to pick the second brief:

2. A promotion package for a new film, to include a teaser trailer, together with a film magazine front cover featuring the film and a poster for the film.

This task would require me to plan a lot of the aspects of a film trailer such as the cast, locations, copyright permissions etc. I am confident that I will be able to produce high-quality products for this brief, incorporating various elements from last year's products to influence and help create the pieces for this year's brief.